It has been said over and over again that music is powerful and is one of the rare media that can bypass the mind and reach the soul. How that happens is still a mystery to many people. Music is amazing in many ways and is a subject of research the world over. It has been found to have profound effects on health and is now being embraced as a method of treatment through music therapy. Patients who were previously not talking after so many methods were used on them suddenly spoke or responded when some music that they identified with was played for them. Behavior Another area of interest has been to identify what ways music influences behavior. Behavior, according to the Merriam-Webster dictionary, is a) the manner of conducting oneself; b) anything that an organism does involving action and response to stimulation; c) the response of an individual, group or species to its environment. Basically, in this context, music is considered to be a source of stimulation and we therefore aim to find out how it affects people’s behavior. The following post gives light on this topic: Researchers have pondered the possible therapeutic and mood boosting benefits of music for centuries. Even sad music brings most listeners pleasure and comfort, according to recent research from Durham University in the United Kingdom and the University of Jyväskylä in Finland, published in PLOS ONE. Conversely, the study found that for some people, sad music can cause negative feelings of profound grief. Via Healthline Music and Moods Music can both lighten and dampen people’s moods, and as the post above describes, there seems to be no particular effect of a certain type of song on behavior. You would imagine that a happy song would comfort and bring pleasure rather than a sad song, as the post describes. The speculation could be toward the disposition of a person, meaning that the effects of music can be as vast as there are people and their specific situation at the moment they hear the song. With such ambiguity in sight, there are some general effects of music that have been found to be used especially during events. Unsurprisingly, fast paced music makes people move faster, and so does loud music. Slow music generally makes people slow down. It might be basic, but it’s an important factor in creating a specific mood for an event. Do you want people to be energised and buzzing, or relaxed and laid-back? Via Eventbrite When planning for an event, for instance, the kind of music to use should be well thought out as it has the potential of making your event successful or underwhelming. It is one aspect that should not be ignored. The impact of background music, be it in a shop or at a conference, might be a small one if we just look at the behaviour of one individual. However, all of these small changes add up. Exhibitors might see an increase in sales or sales […]
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